Keyword: electronic word of mouth

2 results found.

Research Article
Impact of content marketing on eWOM and bookings in rural hotels
Online Journal of Communication and Media Technologies, 15(3), July 2025, e202525, https://doi.org/10.30935/ojcmt/16670
Research Article
Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook
Online Journal of Communication and Media Technologies, 4(4), October 2014, 14-33, https://doi.org/10.29333/ojcmt/2484